Elevator Pitch for The Clarity Journal

An essential element of any business, product or service is developing things like a tagline and elevator pitch.

That’s what the experts say.

This comes in handy when a person next to you in the elevator asks, “What do you do?”

Of course, that’s never happened to me. But, I don’t spend a lot of time in elevators either.

There are situations where someone will ask, “What is it you do?”  So, I need a good answer.

It comes in handy for those times and it’s also a great way to clarify things for yourself, just a little reminder of what the hell it is one actually does.

So, if you ever feel like you’re losing focus, just refer back to your tagline or elevator pitch.

What the difference between a tagline and an elevator pitch?

The tagline is clever, catchy and sticky but may not reveal much about what you actually do.  (Sticky, meaning it sticks in your brain like gum to a shoe and is recalled with very little effort.)

Nike’s “Just Do It’ is a great tagline. Really sticky. But, it tells you nada about the product.

The elevator pitch is intended to tell someone precisely what you or your product does—in 30 seconds. That’s about 100 words, less unless you’re a fast talker.

That’s a nice little challenge and one that will surely help anyone that needs to get a laser-like focus on their business.

So, I set out to create the elevator pitch for The Clarity Journal.

I watched a video from a marketing guy that say to simply answer the question.

What’s the Problem, the Solution, and Outcome I provide?

This sounds really familiar; it’s advice I’ve heard over and over, and it sounds so simple.  Oh, and somewhere in the mix I need to mention who will benefit, ie, who has the “problem” the archetypal prospect.

How to Answer: What is it you do?

Version 1:

I created The Clarity Journal. It’s a process for people plagued by unproductive and stressful days to get clarity and produce super-duper productive days.

Okay, that version pretty much sucks.


The word “process” isn’t very appealing; does anyone really want a process?

What is an alternative to “process?”  Method, System, Approach, Way, Practice, Mechanism, Curriculum, Plan, Scheme, Means, Procedure, Guide, Routine, Technique . . . (thank you thesaurus.com)

Each of these carries a little baggage, to be honest.

Also, the use of “super-duper” is a descriptive term that will reveal I have the working vocabulary of a 5th grader from a prior generation.

Version 2:

I created the Clarity Journal. It’s an amazing morning routine that leads to higher levels of productivity and satisfaction for anyone struggling with fear, uncertainty, doubt or lack of focus.

I guess this one is better even though it sounds pretty generic and like ten-thousand other pitches for all sorts of self-improvement scammy products. The only thing missing is a promise of “mastery” or “personal power.”

What is The Clarity Journal really about?

I need to explore the true essence of the process at a gut level. How and Why is it helping me to be my best self every day? (There I go again with tired clichés.)

What does the journal overcome: Fear, Uncertainty, Doubt, Anxiety, Dread, Lack of Focus, Lack of Motivation, Disbelief, and Procrastination, Lack of Purpose, Lethargy, Angst?

Now it’s starting to sound like Snake Oil.

What does the journal provide? I suppose it’s the opposite of the list above. No more fear, uncertainty . . .

I could search for the antonyms of all those negative words. But, now this process is starting to feel mechanical and dishonest, not organic.

The honest answer: The Journal takes me down a path of continuous growth toward whatever goal I set. It does that through a process of exploration and self-discovery. It alleviates my feelings of not doing “enough” or not being “enough.”

If I shared this version with an elevator passenger, they would stare straight ahead and run for the exit when we hit the ground floor. Later, they would recount the story about the psycho on the elevator.

Maybe a little psycho honesty is good once in a while.

Version 3

I created The Clarity Journal. It guides the user down a path of continuous growth toward whatever goal they set. It does this through a process of exploration and self-discovery, and alleviates the feelings of not doing “enough” or not even being “enough.”

If the elevator ride is to the top floor, there may be time for an extended version.

Long Version

The Clarity Journal is a daily practice where you answer a few short questions designed to clear all the crap from your head, allowing you to start the day renewed—a reboot.

It doesn’t matter if you’ve never journaled before or if you’ve tried and failed. What can clarity do for you?

How about overcoming fear, uncertainty, and doubt, creating a laser focus on your priorities and having your most productive days EVER!

Or, becoming aware of what’s triggering your self-defeating patterns of behavior.

Or, learning how to create habit routines that put success on autopilot.

WARNING: This is a process—not an overnight quick fix. But, if you’re willing to put in a little work, you’ll be amazed at what is possible.

If you want to get a little taste of what The Clarity Journal is all about, you can start with a free 14-Day Clarity Challenge.

You’ll get an email each day with step-by-step instructions on how to start a habit routine. You might say a strategic habit routine is the “secret sauce” of the Clarity process.